Styled by Aimee.
Worth the drive.
Hand-picked women's clothing, accessories and gifts, with a stylist who'll pull the perfect outfit for you. Just 35 minutes from St. Augustine.
A boutique that actually knows you.
Personal styling
Tell Aimee what you need (a wedding, a trip, a whole new season) and she'll pull pieces for you, free.
Prices that make sense
Quality, on-trend pieces for less than you'd pay at the beach-town boutiques.
Once it's gone, it's gone
We buy in small runs, so you won't see your outfit on everyone else. New arrivals land every week.
New this week
A peek at what just came in. Follow us on Facebook for daily drops, or message us to hold a piece.
Hi, I'm Aimee.
"I want every woman who walks in to leave feeling like the best version of herself."
SEVII is more than a clothing store. It's a place to slow down, try something new, and get honest advice from someone who loves helping women feel confident.
I pick every piece myself, keep the prices fair, and I'm always happy to put together a full look, whether you're shopping for a special event or just need a pick-me-up.
Make a day of downtown Palatka.
An easy, scenic drive from St. Augustine. Shop with us, grab lunch downtown, and walk the St. Johns riverfront.
Store hours
- MondayClosed
- Tuesday9:00 AM – 5:00 PM
- Wednesday9:00 AM – 5:00 PM
- Thursday9:00 AM – 5:00 PM
- Friday9:00 AM – 5:00 PM
- Saturday9:00 AM – 5:00 PM
- SundayClosed
Private shopping by appointment. Call (386) 643-7085 or message us on Facebook.
Find us
SEVII Boutique
110 S 2nd St, Palatka, FL 32177
First floor, street level
Phone: (386) 643-7085
Email: seviipalatka@gmail.com
From St. Augustine (~35 min)
Head west on SR 207.
Cross the St. Johns River on the Memorial Bridge.
Turn onto 2nd St. You'll find us at #110.
Come for the clothes. Stay for the fun.
Small Business Saturday
Our biggest day of the year. In-store specials, treats, and first pick of the holiday collection.
Private shopping parties
Bring your girlfriends, bridal party or book club. We'll close the shop just for you, with refreshments and styling.
Live try-on sales
Shop from home. Join us live on Facebook to see new pieces styled and claim yours before they hit the floor.
Loved by our regulars.
New arrivals, events & insider deals.
Join the SEVII list. We'll send new arrivals and invites, never spam.